What Is A Content Marketing Manager and How Do You Become One in 2023?

content marketing manager graphic

Are you curious about the role of a Content Marketing Manager? My husband and I were in the same boat before we had to wear this hat to propel our various business ventures and our blog to success.

Navigating through the landscape of content marketing can be quite a maze, but the rewards? Absolutely worth it.

If you’re pondering over this career path or wondering what a Content Marketing Manager does, you’ve come to the right place! In this comprehensive guide, we’ll shed light on what this role entails and lay out the necessary steps to follow for a successful career in this field.

Get ready to decode the enigma of content marketing management and set yourself up for success in this dynamic digital world!

Unpacking the Role: What is a Content Marketing Manager?

At its core, a Content Marketing Manager is a professional who takes the lead in curating, developing, managing, and optimizing a company’s content strategy.

They wear multiple hats – from overseeing content creation, distribution, and promotion, to analyzing engagement data and SEO metrics.

They are the guardians of a brand’s voice and storytellers that attract and engage audiences, driving conversions and building brand loyalty.

Why Choose a Career as a Content Marketing Manager?

In the evolving digital landscape, the role of a Content Marketing Manager has gained unprecedented importance. This career path holds immense promise for individuals interested in blending creativity with strategy.

  • Job Outlook: As more businesses recognize the importance of a robust online presence, the demand for Content Marketing Managers is on the rise. According to Zippia’s data science team, content marketing manager jobs are in demand and projected to grow at a rate of 8% from 2018 – 2028.
  • Potential for Growth: The role is dynamic and challenging, often serving as a springboard for advanced positions in marketing and communication, such as Director of Marketing or Chief Marketing Officer.
  • Rewards of Creativity: If you’re someone who enjoys creating narratives and engaging with audiences, this role offers an outlet to unleash your creativity and see tangible results from your efforts.
  • Industry Influence: Content Marketing Managers shape the voice of a company and, by extension, influence the industry in which the company operates. It’s a pivotal role that can drive significant business outcomes.

If these reasons resonate with you, then becoming a Content Marketing Manager could be your ideal career choice.

Stay with us as we unfold the pathway to becoming a successful Content Marketing Manager. We’ll leverage our personal experiences to guide you along this exciting journey.

Pathway to Success: Becoming a Content Marketing Manager

Embarking on a career as a Content Marketing Manager can be an exciting journey. It involves a blend of education, practical experience, and a continuous drive to master new skills. Let’s break it down into manageable steps:

Education and Learning: Building a Solid Foundation

To start, having a degree in marketing, communications, or a related field can give you a strong base. However, don’t fret if you come from a different educational background!

The beauty of this field lies in its inclusivity.

There are numerous courses and certifications online that cover areas such as:

  • Content Strategy: This is the roadmap that guides your content creation and distribution. An effective strategy is key to ensuring that your content resonates with the right audience and drives engagement. Check out courses such as “Content Strategy for Professionals” by Northwestern University on Coursera, or “The Strategy of Content Marketing” by University of California, Davis on Coursera.
  • Search Engine Optimization (SEO): SEO helps in improving the visibility of your content on search engines, driving organic traffic to your website. Understanding SEO is fundamental to a Content Marketing Manager’s role. Consider enrolling in the “SEO Training Course by Moz” on Udemy or “Google SEO Fundamentals” by Google Digital Garage.
  • Social Media Marketing: Social media platforms are powerful tools for content distribution. Knowing how to leverage these platforms can significantly boost your content’s reach. Look into “Social Media Marketing Specialization” by Northwestern University on Coursera, or “The Complete Digital Marketing Course” on Udemy which covers social media marketing in depth.
  • Digital Marketing Analytics: Analyzing the performance of your content is crucial for identifying what works and what needs improvement. Courses like “Google Analytics for Beginners” by Google or “Digital Marketing Analytics” by the University of Illinois at Urbana-Champaign on Coursera can be beneficial.

Enrolling in these courses can help you understand the nuances of content marketing and prepare you for the tasks ahead.

Acquiring Relevant Experience: From Novice to Professional

Equipped with theoretical knowledge, it’s time to roll up your sleeves and dive into real-world experience. Practical exposure can truly enhance your learning and provide a deeper understanding of the day-to-day tasks of a Content Marketing Manager.

Here are some avenues to gain this experience:

  • Internships or Entry-level Jobs: Look for opportunities in marketing or communications departments. Companies often have roles such as Marketing Associates or Content Creators that can provide valuable, hands-on experience. Don’t limit yourself to just one industry; diverse experience can make you more versatile and adaptable.
  • Volunteer Work: Small local businesses or non-profit organizations often need help managing their online presence but might lack the necessary resources. Offering your skills can not only provide you with practical experience but also benefit your local community.
  • Personal Projects: Starting a personal blog or website lets you wear multiple hats – from content creation to SEO, from social media management to analytics. It’s a safe space to experiment, learn, and grow. Plus, it provides a tangible demonstration of your skills for future employers.

Within these opportunities, strive to gain experience in key areas such as:

  • Content Creation: Write blog posts, create social media content, or even produce video content. This not only hones your writing skills but also allows you to understand different content formats and their effectiveness. Feel free to explore our list of “35 Content Marketing Ideas” for inspiration.
  • Search Engine Optimization (SEO): Apply SEO best practices in your writing or when optimizing a website. Track changes in website traffic and search rankings to understand the impact of your SEO efforts.
  • Social Media Management: Manage a social media account, create a posting schedule, engage with followers, and analyze engagement metrics. This experience will help you understand different social media platforms and how to best leverage them for content distribution.

Remember, every experience, no matter how small, counts. It’s all about learning, improving, and gradually moving toward your ultimate goal of becoming a Content Marketing Manager.

Skills Mastery: Gearing Up for the Role

Succeeding as a Content Marketing Manager goes beyond education and experience – it requires a specific skill set that blends both the technical and the creative.

Here’s what you’ll need to master:

Strategic Planning and Project Management

Overseeing the content life cycle involves planning content aligned with business objectives, scheduling its creation and distribution, and managing any changes along the way. Developing strong strategic planning and project management skills can help you navigate this efficiently. Consider online courses or workshops that focus on these areas to strengthen your expertise.

Proficiency in Content Management Systems (CMS) and SEO Tools

You will often be required to use CMS like WordPress for publishing content and SEO tools such as SEMRush or Ahrefs for optimizing it. Familiarity with these tools can greatly streamline your workflow. Start by exploring free versions or tutorials of these tools, and graduate to more advanced features as you become more comfortable.

Writing and Editing Skills

As a Content Marketing Manager, the quality of your content is a direct reflection of your abilities. Being able to write engaging and error-free content is crucial. Additionally, honing your editing skills will ensure that your content is always polished and professional. Use online platforms like Grammarly to help you improve, or consider taking writing classes to refine your skills.

Analytical Skills

Understanding and acting upon engagement metrics is critical in content marketing. It allows you to assess the performance of your content, identify trends, and make informed decisions. Online courses in digital analytics can help you grasp this aspect of the job.

Soft Skills

Technical skills are important, but soft skills like communication, leadership, and creativity are equally crucial. As a manager, you’ll need to communicate effectively with your team, lead projects, and consistently come up with innovative ideas. Try to cultivate these skills in your daily life and work interactions.

Mastering these skills will set you on the path to a successful career in content marketing management. But remember, growth is a continuous process. So take it one step at a time, and don’t hesitate to start today. Every journey, after all, begins with a single step.

Key Considerations for a Successful Career in Content Marketing Management

Embarking on a career in content marketing management involves more than just acquiring the right education and skills. Here are some additional factors to consider for a rewarding journey in this field.

Certifications and Lifelong Learning: Staying Ahead of the Curve

The world of digital marketing is dynamic and constantly evolving, presenting new trends and techniques that a Content Marketing Manager must keep up with.

One effective way to stay ahead of the curve is through certifications and continuous learning.


Earning certificates from reputable sources not only strengthens your resume but also ensures your knowledge stays updated and relevant. Here are some you might consider:

  • Google: As a leading player in the digital sphere, Google offers several certifications that can enhance your skill set. The Google Analytics certification equips you with the ability to understand and interpret web traffic data, while the Google Ads certification covers the ins and outs of online advertising.
  • HubSpot: Renowned for its inbound marketing methodology, HubSpot offers certifications in Content Marketing and Inbound Marketing. These certifications can deepen your understanding of creating effective content strategies and converting leads into customers.
  • Moz: If you’re focusing on SEO, Moz’s SEO certification is worth considering. It covers everything from basic SEO principles to advanced concepts, ensuring you can optimize your content effectively for search engines.

Lifelong Learning

Alongside these certifications, it’s crucial to maintain a habit of regular self-learning. Several resources can help you stay in tune with the latest in content marketing, including:

  • Blogs: Blogs such as Content Marketing Institute, Moz, and Neil Patel provide regular insights into the latest trends and strategies in content marketing.
  • Podcasts: Podcasts like ‘Marketing School’ and ‘Copyblogger FM’ offer useful tips and advice on content marketing that you can consume on the go.
  • Webinars and Workshops: These can provide more interactive and in-depth learning experiences. Keep an eye out for webinars and workshops hosted by leading industry experts or organizations.

Remember, the goal is to continue growing and adapting in your role. With certifications and a commitment to lifelong learning, you’ll be well-equipped to navigate the ever-changing landscape of content marketing.

Networking and Building a Professional Image

Creating a successful career in content marketing isn’t just about acquiring skills and experience – it’s also about being part of the right network and building a strong professional image.


The importance of networking in this industry cannot be overstated. By connecting with peers, industry leaders, and influencers, you can gain access to new opportunities, learn from the experiences of others, and keep a pulse on the industry’s latest trends. Here are some ways to build your professional network:

  • Industry Conferences: Attend industry-specific conferences like Content Marketing World or Inbound. These events not only offer learning opportunities but also provide platforms to meet and network with industry professionals.
  • Professional Networks: Join professional networking groups on platforms like LinkedIn or industry-specific communities. This allows you to connect with like-minded professionals and engage in insightful discussions.
  • Online Forums: Participate in online forums and discussions, such as those on Reddit or Quora. You can answer questions, share your insights, and interact with a wide range of individuals interested in content marketing.

Building a Professional Image

In today’s digital world, your online persona speaks volumes about your professional capabilities.

  • LinkedIn Profile: Use LinkedIn effectively to highlight your skills, experiences, and achievements. Make sure your profile is comprehensive, up-to-date, and reflects your dedication to the field of content marketing.
  • Content Sharing and Engagement: Share insightful content related to content marketing on your profile. This could be articles you’ve written, industry news, or studies you’ve found interesting. Engaging with other professionals’ content by commenting or sharing can also help boost your visibility and credibility.
  • Showcasing Work: Don’t forget to highlight your personal projects or any significant contributions you’ve made in your previous roles. This could include a successful campaign you’ve managed, a blog you’ve grown, or any notable results you’ve achieved.

By networking effectively and cultivating a strong professional image, you can position yourself as a knowledgeable and passionate Content Marketing Manager. This not only opens up new opportunities but also helps you establish your personal brand within the industry.

Wrapping Up

Becoming a Content Marketing Manager can be an incredibly rewarding career choice. It’s a journey that’s full of learning and opportunities, bringing together creativity and strategic thinking. From understanding what this role entails to acquiring the right education and skills, networking, and continuous learning – every step is instrumental in shaping your career path.

Embark on this exciting journey today and remember, the world of content marketing is always ready to welcome passionate, creative, and dedicated professionals like you!

What Is A Content Marketing Manager (FAQs)

What To Do To Become a Content Marketing Manager?

To become a Content Marketing Manager, you need to acquire relevant education in fields such as marketing or communications, gain hands-on experience through internships or similar roles, develop a strong skill set in strategic planning, project management, and content creation, and continuously learn through certifications and industry resources.

What Is The Role Of A Content Marketer?

A Content Marketer is responsible for planning, creating, and sharing valuable content to attract and convert prospects into customers and customers into repeat buyers. They use content to communicate with the target audience, improve brand awareness, and drive business growth.

What Skills Does A Content Marketing Manager Need?

A Content Marketing Manager needs a variety of skills including strategic planning, project management, proficiency in various content management systems and SEO tools, and excellent writing and editing abilities. Soft skills such as communication, leadership, and creativity are also essential.

What Is The Difference Between A Content Marketing Manager And A Social Media Manager?

While both roles involve managing content, a Content Marketing Manager oversees the entire content strategy across various platforms, while a Social Media Manager focuses specifically on content creation, curation, and strategy for social media platforms. The latter also involves direct engagement with the online community on these platforms.


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